Case: 3Daysofdesign

Client
A leading American art and design museum

Location
Copenhagen, Denmark

Duration
One week

The bar was high. A group of museum associates visiting Copenhagen from the US during 3daysofdesign. They knew the field, had a trained eye and were unlikely to be impressed by a greatest hits tour of Danish design.

So we treated the city as something to edit carefully, combining major institutions with architecture, working studios, contemporary makers and access to places that offered a closer view of Copenhagen’s creative culture.

This was the concept:

An architecture focused boat tour introduced Copenhagen through its harbor, buildings and urban development, giving the group a wider frame before moving into individual institutions and objects.

From there, the program moved through some of Copenhagen and North Zealand’s strongest cultural institutions, including Designmuseum Danmark, Ordrupgaard, Finn Juhl’s House and Louisiana Museum of Modern Art. Each offered a different perspective on Danish art, architecture, interiors and landscape.

The group met prominent practitioners working across textiles, ceramics and glass, seeing the processes, materials and spaces behind the finished work.

That gave the week a more personal rhythm and created encounters that felt closer to the way museum professionals actually engage with culture.

The visit coincided with 3daysofdesign, when Copenhagen fills with exhibitions, installations, showrooms and launches.

We curated guided routes through the program with an art and design expert, selecting places that connected craft, material intelligence and contemporary making.

One route moved through Christianshavn and Frederiksholms Kanal, linking workshops, exhibitions and smaller spaces that explored materials, craftsmanship and new approaches to design. The selection ranged from experimental material research to ceramics, textiles, furniture and traditional craft.

The cultural program was balanced with good food, time at leisure and simple ways of experiencing Copenhagen between visits.

Lunches and dinners included local favorites and more ambitious dining, with a farewell tasting menu at Aure closing the week.

The result was a Copenhagen itinerary carefully shaped around the interests and knowledge of the people travelling. A week with enough depth for museum professionals, enough access to feel special and enough breathing room to enjoy the city itself.

If you are exploring similar theme-driven visits in the Nordic region, we are happy to discuss our services and explore your possibilities.